JOYSTICK TEST
LIGA COLOMBIANA CONTRA EL CÁNCER
Millions of gamers watch tutorials to master the moves that help them win. But they would never search for instructions on how to check themselves for breast or testicular cancer. So we turned familiar gaming moves into tutorials that taught players how to perform self-exams.
LIGA COLOMBIANA CONTRA EL CÁNCER
Millions of gamers watch tutorials to master the moves that help them win. But they would never search for instructions on how to check themselves for breast or testicular cancer. So we turned familiar gaming moves into tutorials that taught players how to perform self-exams.
AWARDS
THE ONE SHOW
Shortlist / Direct Marketing
Shortlist / Health & Wellness
EL DORADO FEST
Gold / Sin Ánimo de Lucro
Bronze / Direct
Bronze / Digital
Bronze / Social & Influencer
EFFIE COLOMBIA
Gold / Sin Ánimo de Lucro
Shortlist / Direct Marketing
Shortlist / Health & Wellness
EL DORADO FEST
Gold / Sin Ánimo de Lucro
Bronze / Direct
Bronze / Digital
Bronze / Social & Influencer
EFFIE COLOMBIA
Gold / Sin Ánimo de Lucro